That means you probably need to change your strategy. But what is strategy exactly?
Although the concept “strategy” has been worked for a lot of great business leaders, there is not a concrete answer yet to that question.
According to Gerry Johnson and Kevan Scholes, authors of “Exploring Corporate Strategy,” the strategy “determines the direction and scope of an organization over the long term, …it should determine how resources should be configured to meet the needs of markets and stakeholders”. In simplified words strategy is how resources should be configured to meet needs and achieve business goals.
We now know we need to change our strategy. But we still need some information to understand how our market behaves and how our online retail business should be attacking the needs. Here you have 2 stats that might help you understand where you stand:
It’s estimated that there will be 2.14 billion global digital buyers in 2021, almost 27% of world’s population
But you are already online, right? Congrats! Halfway there, let’s go to number 2:
81 percent of consumers conduct online research before making a purchase online
This is where things become interesting. Having a website is just the beginning, it is like having the physical store, the hard work is to decorate it and to equip it inside, with the products and services that customers are looking for.
At this point you might have realized that you need some help from experts, since management and maintenance of social media presence and the website is not easy at all… until you clicked on this link…
The easiest way to improve your website or increase your online presence is to have us take an in-depth look in how you are currently performing.